Top Insightful Strategies to ace your “WHY MBA essay”: A consultant review

I’m certain that many of you comprehending this recognize the importance of essays. They serve as the paramount gateway to your desired business school, offering the admissions committee an in-depth portrayal of you as an applicant. Among the most ubiquitous and pivotal essays is the ‘Why MBA?’—why do you want to take an MBA? or why do you want to get an MBA from a particular school?

This essay is significant since it informs the adcom about your reasons for pursuing an MBA and about your employability to the employers who come to a business school to hire. If your ‘Why MBA’ does not have conviction, collinearity, or a strong fit, you will not get admitted, no matter how exceptional your achievements are.

An excellent ‘Why MBA’ Essay requires many strong aspects to weave your story together. That is why, together with our experts, we are here to provide some premium tips on how to develop a killer ‘Why MBA’ story.


This question addresses the majority of the questions that the adcom may have about you, which is why ‘WHY MBA’ is critical to answer in order to gain the attention of the adcoms that are reading your essay.

While the question is good, the information provided by applicants is generic. The goals they mention are vague and ineffective. You want to make money, learn new things, and become a leader. So, who doesn’t like it?  The question is w what motivates you to pursue an MBA?

Now, what are the reasons why you should ace the ‘WHY MBA’ essay?

Control/Responsibility – Control and responsibility come only when the firm’s top management is confident that you understand the business principles and can handle them; this comes from prior experience and knowledge obtained while pursuing the MBA; this is ” WHY MBA. “

Connections – MBA allows you to connect with a broad and intelligent group of individuals you are unlikely to meet in your day-to-day job. For instance, if you have a passion for technology, an MBA program is more likely to introduce you to like-minded individuals in a tech company rather than a hardware shop. A high-quality MBA program strives to cultivate this network by bringing together bright minds from various backgrounds. The learning derived from such interactions can be unparalleled.

Although the motivations behind applicants vary, the primary objective of addressing the “WHY MBA” question is to articulate how pursuing an MBA can foster personal growth and fill gaps that remain untouched by any other degree. This is a nuanced question that demands careful consideration before articulating your views on paper.

While answering the why MBA question, it is critical to consider the post-MBA objectives and get to know them. We have a full essay on Strong Post-MBA Goals Essay Sample.

How to frame practical post MBA goals essays? 


Crafting a well-defined structure proves invaluable in compiling comprehensive information about a candidate’s background, MBA and beyond designed this basic structure for individuals wishing to write a killer MBA essay

1) Strength -The admissions committee evaluates your personality, credibility, and alignment with their b-school community based on the strength of your stories. Conveying your authentic self in essays is both vital and challenging. This segment aims to support you in articulating your strengths in a captivating and compelling manner, resonating with admission officers.

How to address your strengths? Click here to know more!

2) Achievements –The primary reason many strong applicants are not admitted to top business schools is their inability to effectively communicate the significance of their stories. This segment is designed to help you choose your most compelling stories and articulate them in a manner that optimizes your potential across all your applications.

3)Weakness – Addressing your weaknesses proves to be the most challenging aspect of your application. Many candidates falter in this area because they often misunderstand what admissions authorities seek to learn about their weaknesses. Weakness stories should focus on how you navigated a situation rather than dwelling solely on the context or the events that transpired.

How to address your weaknesses? Click here to know more!

Incorporate no more than one or two weaknesses, ensuring you go beyond mere acknowledgment. It’s crucial to offer a reasoned justification rooted in your future aspirations. Ask yourself why you seek to change a particular aspect and consider how this transformation aligns with your goal of personal growth.

4) Failure – Do you realize there’s a fine line between weakness and failure? What is that fine line, and how can you explain your shortcomings so that you project a good and influential personality in your essays? Weaknesses are dynamic and evolve over time, while failure tends to be more fixed. It showcases the challenges you’ve overcome and highlights your distinctive qualities.

5) International experience – In a business school, the learning extends beyond professors to encompass valuable insights gained from classmates. Hailing from diverse backgrounds, these peers play a crucial role in shaping your educational experience. Admission authorities are keen to understand your ability to showcase your value in such a varied and dynamic setting.

Suggested Reading: What do Business schools mean by International Experience?

6) Extracurricular activities – The extracurricular area provides a chance to demonstrate the colorful, dynamic personality that b-schools want. However, what should you highlight in this section if you’re not engaged in organizational activities? Even if you have, which ones should you choose to make the greatest influence on the admissions committee? 

Extracurricular activities should have two characteristics:

-For starters, it personally enriches you.

-Second, your ECs should have some communal effect.

What is the role of Extracurriculars activities in your MBA applications? Click here to learn more

7) Goals – Your post-MBA short-term and long-term ambitions are critical in creating a cohesive picture for the admissions committee.

If you are unable to establish clear connections between your job experience, short-term goals, and long-term ambitions, there’s a potential risk of compromising your admission prospects to a top MBA program, even with an otherwise stellar profile.

Suggested reading: How to frame practical post MBA goals essays? Strong Post MBA goals essays Sample

Why MBA? – Every business school asks this question, and just a few MBA candidates can answer it. We have divided this into two parts: checklist 1.0 and checklist 2.0. 

The Checklist 1.0 relates to your current version, your current abilities, and the relevant skills to your current employment description. The Checklist 2.0 refers to the version you anticipate becoming with a worldwide MBA. 

MBA is required to bridge the gap between version 1.0 and version 2.0.

This gap becomes your response to the question, “Why MBA?” This response will assist you in understanding the need for MBA and acquiring the abilities required to become version 2.0.

Suggested Reading: How to build your MBA application?

Let’s look at an example.

Skills and characteristics 
you have now (Applicant 1.0)
Skills and characteristics you need to achieve 
for your short-term goal 
(Applicant 2.0)
Leader (5/10)Global Participative Leader (10/10)
Empathy (8/10)Empathy (10/10)
Initiatives (4/10)Entrepreneurship (9/10)
Relationships (6/10)Relationships (10/10)
Confidence (7/10)Confidence (9/10)
Convincing Skills (3/10)Convincing & Negotiations (8/10)
Adaptability (6/10)Adaptability- Committed to Change (10/10)
Team Member

Our product assists applicants in writing a powerful essay by filling in the holes that applicants overlook. Our product is free to use and provides a framework that anybody can use.


Crafting essays is a crucial step where you calculate and articulate your thoughts on paper. These essays form the image that the admissions committee will perceive before meeting you at the interview. This essay should authentically reflect your response to the ‘WHY MBA’ question rather than solely emphasizing your academic achievements.


1) Tell your own story – Everyone desires to be noticed and leave a lasting impression. This is best achieved when you authentically portray yourself in the narrative, not adopting someone else’s persona. Keep in mind that this essay is a reflection of your unique voice, something only you truly understand. If there’s a particular term, sentence, or detail you feel strongly about retaining in its original form, go ahead and include it.

2) Be truthful-  Admissions officials, like it or not, are like lie detectors. They have a keen ability to discern the distinction between an authentic candidate and one attempting to deceive. If they identify dishonesty, the essay is likely to end up in the rejected pile.

3) Tell them about the Goals – Share your objectives and elucidate how an MBA can contribute to realizing those goals. Your objectives are an integral part of your identity, precisely what the admissions committee seeks in your essay.

4) Why you are the best fit for the school –  Admissions officers will want to know why after you’ve selected to attend a specific business school. What do you have to give them in terms of experience and knowledge? In what ways do you suit the program into which you intend to enroll?
When discussing why you want to go to business school, create clear and motivating professional goals.

5) Research – Research provides a distinct advantage, and numerous expert guidance websites (such as MBA and Beyond) offer essential information and recommendations for crafting a ‘WHY MBA’ essay.

6) Practice your essay- Don’t be concerned about the word limit while composing your essay. Initially, put down all your thoughts on paper without worrying about refinement. Practicing your essay will enhance its quality and provide a clearer understanding of what to include and exclude by the end.


1) CV is not your essay. – Transforming your CV into an essay is not advisable. The admissions committee is already aware of your academic and professional achievements through your resume. Now, they seek to gain deeper insights into your personality and understand your motivations for pursuing an MBA.

2) A sob story is not always an option– Using a sob story to elicit sympathy is not an effective strategy for gaining attention unless it directly addresses the question. Otherwise, it may create a negative impression of you in the eyes of the admission committee.


Despite highlighting the do’s and don’ts, applicants often make errors in their essays. To assist, we provide examples of successful candidates admitted to top B-schools. These examples can guide you in assessing your standing and applying the mentioned principles systematically.

INSEAD Success story essays

This is an example in which we requested candidates to compose the essay without any aid and then assisted them in identifying gaps and filling those gaps with appropriate remarks. Click here to access

Different colleges pose distinct essay questions, and responding uniquely to each is key to navigating the process successfully. For instance, Kellogg, INSEAD, and Darden each emphasize different aspects in their requirements.


*An MBA will help me grasp how firms operate and are controlled. My long-term objective is to become a company’s CFO with a whole perspective of the entire firm. My Undergraduate degree has given me a solid foundation in accounting and finance. An MBA will teach me strategy, marketing, international business, law, and the necessary soft skills to be a successful corporate leader.*

Though grades, courses, and test scores are likely to be the most important components of your application, an essay can help you stand out. Essays allow for direct connection with admissions officers, answering questions such as “Why MBA?”—why do you want to pursue an MBA? Alternatively, why do you want to pursue your MBA from a specific school? It has a significant influence on the Adcoms and demonstrates how committed you will be to the program once admitted to the school

We believe in every applicant’s ability to complete the application process, which is why we developed a product designed to aid applicants in essay writing. Our experts help identify gaps and guide them in crafting a compelling essay that stands out.

So, schedule a call with us today and have our experts point out your gaps so you can fill them with something concrete. Book a free evaluation call with our experts now.

Frequently Asked Questions


Why are you doing an MBA answer?

This is a question that every business school asks, and only a few MBA applicants can answer it. This has been broken into two sections: checklist 1.0 and checklist 2.0. MBA is necessary to bridge the version 1.0-to-version 2.0 gap. This gap serves as your answer to the question, “Why MBA?” This response will help you realize the necessity for an MBA and acquire the skills needed to become version 2.0.


How do you conclude an MBA essay?

While a remarkable ending stays in everyone’s memory, a perplexing or unclear conclusion can entirely derail an otherwise good story, remember these points

– Link your conclusion and your introduction.

– Include a surprising twist.

– Be unique to stand out.

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