How to Craft your INSEAD Narrative: Key Points to Shine in the Applicant Pool

The INSEAD MBA program, with its global focus and diverse community, attracts ambitious individuals seeking an exceptional educational experience. However, crafting a compelling narrative for your INSEAD application that would help you stand out in the global application pool can be challenging. Here are key points to help you craft a powerful story that grabs the admissions committee’s attention.

Read more: How to Master INSEAD Applications: Expert Advice | INSEAD 2025 Intake: Admission Tips And Deadlines

Tell your Uniqueness: What Sets You Apart?

INSEAD seeks individuals who stand out from the crowd. Reflect on your personal and professional journey to identify:

• Distinctive Experiences: Highlight experiences beyond the ordinary – an international upbringing, entrepreneurial ventures, overcoming challenges, or unique talents.
• Unconventional Skills: Showcase skills that go beyond traditional resumes, like leadership in non-traditional settings, artistic talents, or fluency in multiple languages.
• Impactful Contributions: Share stories where you made a positive impact, leading teams, volunteering in your community, or tackling complex problems.

Align Aspirations with INSEAD’s Values

INSEAD thrives on diversity, entrepreneurial spirit, and social responsibility. Explore your own motivations and career goals to find the perfect resonance with these values:

• Demonstrate Alignment: Articulate how your aspirations align with INSEAD’s mission of developing leaders who make a positive impact on the world.
• Highlight Values-Driven Goals: Share career aspirations that reflect entrepreneurial spirit, such as launching a social enterprise or driving sustainable change within an organization. Read more: Product Management and Consulting as Post MBA Goals
• Showcase Cultural Understanding: Emphasize your commitment to understanding and embracing diverse perspectives, highlighting relevant experiences or interests.

Read more: INSEAD MBA Interview Questions & Tips From Successful Alumni

Showcase Impactful Extracurricular Activities

While academic achievements are important, INSEAD seeks well-rounded individuals passionate about making a difference. Choose extracurricular activities that:

• Demonstrate Leadership: Show initiative and a willingness to take charge, whether through leading student organizations, volunteering projects, or personal endeavors.
• Highlight Collaboration: Emphasize your ability to work effectively in diverse teams, participating in cross-cultural projects or initiatives that bridge divides.
• Reflect Your Passion: Choose activities that showcase your genuine interests and passions, going beyond mere resume padding and demonstrating personal authenticity.

Read more: Significance Of Extracurriculars For MBA Application

Looking for some guidance in highlighting your skills in Product Management and Consultation to ace your Global MBA Application? Get started with a free profile evaluation.

Reflect your Personality

The application process shouldn’t be a robotic exercise. Infuse your narrative with personality:

• Authentic Voice: Use your unique writing style and voice to convey your personality and enthusiasm.
• Anecdotes and Examples: Bring your experiences to life with vivid anecdotes and specific examples that showcase your strengths and values.
• Humor and Vulnerability: Don’t be afraid to show your humor or vulnerability in appropriate ways, making your application relatable and memorable.

Your INSEAD narrative is more than just words on a page; it’s your chance to tell your story, showcase your unique potential, and demonstrate why you belong in this vibrant global community. 

Watch our full webinar here and explore the depth of INSEAD applications.